Apple Goes on the Defensive

It is the first time in the iPhone’s six-year life that Apple goes on the defensive with good reason. According to reports, Apple’s international market share is gradually decreasing mainly result from the growth of Android where Samsung has a leadership position as smartphone king, selling over 50 million Galaxy S3s since the launched date.

Note that the Galaxy S3 is just one of dozens of phones Samsung launches on the Android OS every year, so you can see why Apple tend to go on the defensive.

According to a TechCrunch recent report, the Samsung Galaxy S4, the latest generation of Samsung’s flagship series, was debuted on Thursday, March 14. It was quite the spectacle. Two days later, Apple erected the “Why iPhone” page, which lists all the reasons why the iPhone 5 is better and everything else is… well, not.

The “Why iPhone” page claims that the A6 processor and the iPhone 5 battery were ingeniously designed by “Apple Scientists” to provide more power without immolating battery life, in contrast to “settling for a large, off-the-shelf option,” like its rivals.

“Why iPhone” also mentions that the iPhone’s camera is the most popular camera on Flickr. “And while other smartphones simply tout large amounts of megapixels, taking great pictures is about so much more,” quoted from the page. Interesting how major Android competitors, like Samsung and HTC, just recently graduated past the 8-megapixel zone into 13-megapixel territory. Is that coincidence?

Furthermore, it also refers to the Apple iTunes Store, “the world’s most trusted entertainment store” by buying contents from which, the page guarantees, you will never encounter malware. Apple’s Phil Schiller even mock on that in his Tweeter after citing a recent security study that in the fourth quarter of last year, “96 new families and variants of Android threats were discovered,” Schiller told Phandroids to “be careful out there.”— Philip Schiller (@pschiller) March 7, 2013

Phil Schiller even did an interview with the Wall Street Journal a day before the Galaxy S4 officially launched. “When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with,” said Schiller. “They don’t work seamlessly together.”

“And that is but just a taste of the Android bashing.” reported the TechCrunch, “What’s perhaps most interesting about this newfound defensiveness from Apple is Samsung’s attitude. During the massive Galaxy S4 announcement, it was hard not to notice Samsung’s ego in the whole thing. It’s hard to put a finger on it, but it was more of a sense I got. Samsung officially knows it’s the top global smartphone maker in the world, and more and more you’ll see it start to act that way.”

For instance, the show was held at the great Radio City Music Hall, including minor celebrity appearances and full-on Broadway skits. Usually, the press gets special seats at the front row to these events covered with semi-solid WiFi. At Samsung’s unveiling, we were crowed in struggled to get a glance at the Galaxy S4 announcement. It’s Samsung’s big phone, and it’s so big they don’t even care if we can cover it.

In the mean time, Apple seems to retrogress into a defensive position, surprising us no more with news in the middle of an Apple-free meeting or laughing at cuts from Google or Samsung.

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