Apple has launched its music streaming and “cloud” storage service iTunes Match in the UK, allowing the technology giant and music industry to generate revenue from years of illicit downloads.
Users are reporting the service going live in the UK, Australia, New Zealand, Canada, France and other countries, even though Apple hasn’t officially announced it yet.
For £21.99 a year users can back-up their iTunes library to Apple’s cloud servers and download songs to their iPhone, iPad or iPod touch. Songs that Apple can ‘match’ to its iTunes catalogue are automatically added to iCloud, without needing to be uploaded.
Users need only upload those songs that aren’t available from iTunes. That feature, which required negotiation with record labels, makes Apple’s service faster than rival services from Amazon and Google, neither of which has yet launched in Britain.
iTunes Match songs are available in high quality – 256 kilobits per second – even if the user’s original was in a lower quality. The service is limited to a maximum of 25,000 songs and a total of 10 synced devices.
Through the iCloud, iTunes Match makes all your music immediately available to all of your Apple devices – Mac, iPhone, iPad, iPod Touch – but as iTunes Match is not a streaming service, you will need to download the songs or albums that you would like to play before you can listen, and if you want to transfer your own movies/musics to iTunes to make your iTunes more content, then you may free download Video to iTunes Converter Mac to solve video transferring problem well.