Kindle Fire Tablet is Amazon’s most ambitious foray into hardware since the original Kindle’s debut. The Kindle Fire could be the first truly successful Android tablet. It touts a very reasonable $200 price tag, a well-curated app store, easy access to Amazon’s cloud-based services, brand trust and recognition.
The strong advantage from Amazon you can’t ignore:
Amazon has brand recognition, a bevy of existing loyal Kindle e-reader owners, and a Web-based e-commerce platform that includes one-click access to buying e-books, movies, digital music downloads, its own Android app store, and streaming media catalog. That adds up to Amazon being uniquely suited to go head-to-head with Apple in the tablet market and become a formidable competitor across the industry.
To date, Android tablet sales have mostly been lackluster. The Motorola Xoom only shipped 440,000 units in its first three months. Samsung’s 7-inch Galaxy Tab fared better, hitting the one million mark before it had been on the market for two months. But there are countless other Android tablets, and none of them are making a big splash in the iPad-dominated space. Many have taken to slashing their prices just to make a tiny grab at the tablet market.
But the Kindle Fire has the ability to change all that.
The failing point of many existing 7-inch tablets as that they thought of the iPad as their competition. But a 7-inch “tweener,” as Steve Jobs dubbed it, is an inherently different device, and Amazon, with the Kindle Fire, has embraced that difference.
The Kindle Fire is a device created for content consumption, not creation — for reading, listening to music and watching video. As such, at least to start, it’ll rely heavily on Amazon’s own apps and services.
Whether Amazon’s 7-inch tablet fires up Android development will depend on the success of the device.
“It’s a bit of a chicken and egg problem,” Gartner analyst Van Baker says. If the tablet is successful with consumers, then it will spur Android tablet development.
But it really doesn’t look like the Kindle Fire will have any problems being successful.
Forrester analyst Sarah Rotman-Epps expects ” rapidfire adoption” of the tablet, which will finally give developers a reason to develop tablet apps. Elaine Coleman of Resolve Market Research shares a similar sentiment. The Kindle Fire will elevate Android app development because Amazon has already done such a standout job of establishing itself in the space with customers, and the Kindle Fire has direct access to its built-in app store.
“This will finally give mobile app developers a much stronger alternative and opportunity to develop their apps beyond the Apple App Store,” Coleman says.